With COVID fatigue at an all-time high, we needed a fresh approach to break through and spread awareness of new treatments. Inspired by classic PSA slogans like “Stop, Drop and Roll,” we created a song to teach the steps to COVID recovery. “Test It, Treat It, You Can Beat It” was the foundation for the entire omnichannel campaign featuring 2 key spots that ran as 30s and 15s across broadcast, digital and social along with matching terrestrial and digital radio, custom social posts, and print. In-language campaigns were developed simultaneously in Spanish, Chinese, Cantonese, Vietnamese, Korean and more.