The challenge: reach women in a male-dominated cleaning category. The product: Liquid Plumr Double Impact. So we tapped into an age-old fantasy, but from her point-of-view. Double Plumbers turned heads, shortlisting at Cannes and winning Funniest Viral Ad of the Year from AdAge. It was even featured at SXSWi as a case study in strategic video success.

It was so successful that we were asked to extend the campaign and work some innuendo-fueled magic for another product, Urgent Clear: capable of unclogging a drain in only seven minutes. Quickie, anyone? Awarded Adweek's "Ad of the Day," and featured in Buzzfeed's "Shirtless Ad Hunks Rated," Quickie launched an integrated campaign including a print ad featured in People Magazine's Sexiest Man Alive issue, a 12 month sexy plumr calendar in print and digital download, and sexy plumr product videos for the Liquid Plumr website.