Remember when streaming killed DVD’s? And you finally got rid of the hideous ikea thingy that held those green plastic cases? Well that’s exactly what EA is doing with their Netflix-style offering, EA Access—and it’s a game changer.

Using the comic stylings of the Lucas Brothers and a variety of taxidermied animals, we took EA into new advertising territory, trading gameplay-centric work for a narrative campaign aimed at gamers off-beat sense of humor. Directed by Nick Jasenovec.