As Sun Basket’s first Creative Director, I co-led the in-house studio and directed creative across brand, acquisition, and retention. Paid social was our core acquisition channel, so for our first foray into broadcast we developed a hybrid modular campaign—Your Kind of Healthy—to build brand awareness, showcase our top RTBs, and cut through the crowded space. With partners Where the Buffalo Roam, we launched stylized, melodic hero spots for TV and YouTube, then extended the assets in-house to create hundreds of variations for Facebook, Instagram, and seasonal pushes, ensuring both performance and longevity.